Munchit New Flavor Launch

Integrated Event, Social & OOH Campaign

As the lead for creative, event planning, and social media, I spearheaded Munchit’s new flavor launch during the Big Brother Nigeria finale — one of the biggest pop culture moments in the country. I conceptualized and executed an exclusive watch party that brought together former housemates, influencers, and fans, creating an electric atmosphere that celebrated the new flavor.

Beyond the event, I designed interactive, flavor-themed games and developed branded avatars for X (Twitter) to drive playful fan engagement throughout the finale weekend. I also led the creative direction for vibrant billboards and multi-platform ads that showcased the flavor’s bold personality.

By aligning Munchit with the excitement of the finale through live experiences, real-time social interaction, and eye-catching visuals, we successfully cemented the new flavor as a standout in the Munchit product range and strengthened the brand’s cultural relevance.